Accesstrade Summit 2026: The solution to the problem of profitable growth
(Dan Tri) - The Accesstrade Summit 2026 event brings together hundreds of leaders and experts in the fields of digital marketing, e-commerce and finance - banking to discuss the "profitable growth" strategy for the period 2026 - 2027.
On October 15, Accesstrade Summit 2026 - Growth Max Season 1 with the theme "Era of profitable growth" took place at White Palace Hoang Van Thu (HCMC). In the context of increasing operating costs, the event brings many perspectives to help businesses shift their focus from growth to sustainable profitable growth.
Market picture 2027: Looking beyond the total transaction value (GMV) numbers
Opening the event, Ms. Huynh Uyen Nhi - Managing Director of Kalodata Vietnam - provided a panoramic view of market trends through the presentation "Market panorama 2027 - Where does the next growth driver come from?", helping businesses identify new growth opportunities.
Sharing the same opinion about evaluating growth effectiveness, Ms. Huong Do (Jasmine) - Head of Market Research at Metric - also had a sharing session on the topic "Realizing on E-commerce - Going beyond growth numbers", businesses need to look deeper at "growth quality" instead of just depending on total sales.
Growth Max strategic direction (maximum growth) and the power of data - artificial intelligence (AI)
Tại sự kiện, ông Đỗ Hữu Hưng - Giám đốc Điều hành Accesstrade đã giới thiệu chiến lược Growth Max. Theo ông Hưng, mô hình này tiếp cận bài toán tăng trưởng một cách toàn diện và chủ động: đồng hành cùng doanh nghiệp từ khâu xác định bài toán kinh doanh, hoạch định chiến lược đến thực thi giải pháp, thay vì chỉ cung cấp các công cụ đơn lẻ.
Accesstrade provides solutions to help businesses identify "Growth Points" - points with the potential to create more value, thereby having more basis to allocate resources, optimize costs and reach profit goals.
Concretizing strategy into action, Mr. Bui Huy Dung - Deputy General Director of Accesstrade Sales presented the chain of data operations and artificial intelligence (AI) in optimizing costs, supporting decision making and improving profits.
Two high-level discussion sessions: Optimizing customer value and real profits
The highlight of the event was two high-level discussion sessions that brought together managers from many fields. Discussion session 1 - "Beyond the number of users" led by Mr. Luu Ky Tam (Director of Finance and Mobile Division, Accesstrade).
The discussion had the participation of speakers: Ms. Hong Nguyen - Director of Digital Sales and Marketing Campaign Management of MSB Bank, Ms. Le Thi Lan Huong - Senior Director of Business Development - VPBank Digital Banking Service Center, Ms. Thao Pham - Digital Growth Manager, TPBank Digital Bank, Mr. Nguyen Quang Loc - Director of 3P Partnerships FE Credit and Mr. Tran Khanh Duy - Commercial Director of TikPlus Vietnam.
Experts analyzed the customer journey together. Experts agree that the destination of businesses no longer lies in attracting users but in retaining customers and optimizing transaction value.
Session 2 with the topic "Beyond total transaction value" delves into repeat purchase rates, profit margins and actual profits. Mr. Truong Nhat Duong, Director of E-Commerce Division, Accesstrade, chaired the discussion session around the real problem: total transaction value (GMV) increases but profits may not increase correspondingly due to pressure on advertising and operating costs.
Speakers at session 2 include: Ms. Tram Le - Head of Brand Cooperation, Retail and E-Commerce, TikTok Vietnam; Pharmacist Nguyen Thi Bich Lien - Deputy Head of Traphaco Marketing Department; Ms. Phan Thi Huyen My - Founder of Truong Nhan Pharma; Ms. Tran Vu Quynh Nhu - CEO of Kompa Technology - came up with a solution to increase the acquisition rate, optimize profit margins and focus on retaining real value for the business.
Discussion Session 2: Beyond the total transaction value (Photo: Organizing Committee).
In addition to the main discussion sessions, the event is also a stop to help businesses connect strategically and exchange business cooperation opportunities. The Accesstrade Summit 2026 - Growth Max Season 1 event in Ho Chi Minh City ended successfully, affirming Accesstrade's role as a companion to the Vietnamese business community on the journey to optimize resources and grow at a large scale.
After Ho Chi Minh City, the Growth Max event series will continue its journey to Hanoi in the near future, promising to bring more strategic solutions and value connections to businesses in the digital economy.