Instagram chases YouTube with a push for longer, widescreen videos

Instagram is introducing "Features," a new initiative supporting longer widescreen videos to complement its shortform content.

• Instagram is launching a push for longform horizontal videos called Features.
• Head Adam Mosseri previously resisted long videos to protect social connections, but now aims for a symbiotic relationship with short clips.
• The move follows Instagram's recent TV app expansion across Amazon Fire TV, Google TV, Samsung TV, and Apple TV.
• Features is currently undergoing a small test in the US and with select creators in Brazil.
• Other tested tools include clips linking to longer videos, Reels series, and live video discovery updates.

Read the original at The Verge