Apple is about to make a lot of changes
This week marked a huge milestone for Apple when Tim Cook officially transferred power to the position of Executive Chairman from September 1, ceding the CEO seat to John Ternus. Personally, I see that John Ternus's journey ahead will have very different pressures than when Tim Cook took over from Steve Jobs 15 years ago.
Biggest challenge: Replacing veteran leadership
If in the past, Tim Cook inherited a team of associates who were in the early stages of their careers and maintained stability for many years, then John Ternus was faced with the problem of having to completely restructure the senior apparatus. Most of the key people under Cook are now over 60 years old and are gradually considering retiring after decades of dedication.
After the gradual withdrawal of former Chief Financial Officer Luca Maestri or former Chief Operating Officer Jeff Williams, the next big names that are likely to leave their positions in the next few years include Retail and Human Resources Director Deirdre O'Brien, Hardware Director Johny Srouji and Marketing Director Greg Joswiak.
For Johny Srouji, after completing the mission of converting to Apple silicon chips and soon a self-made modem, finding a replacement to fully shoulder both the technical and chip technology aspects will be very difficult, forcing Apple to split this department again. Executive responsibility will now gradually transfer to a new generation of leaders such as Chief Financial Officer Kevan Parekh or Chief Operating Officer Sabih Khan.
Looking forward to Apple Watch with ceramic case and Pencil for folding iPhone
Besides personnel issues, leaked information about new products before the event on September 9 with invitations to Surprise and Shine also caught my attention. This year's Apple Watch Series 12 is rumored to bring back the Ceramic case option in white and dark gray, and test the all-day continuous heart rate measurement feature similar to in-depth health monitoring devices like Whoop or Oura.
Another extremely interesting detail is that Apple actually tested a shorter version of the Apple Pencil that could be magnetically attached to the side specifically for the folding screen iPhone. However, according to what I have learned, there is a high possibility that the company will not rush to commercialize this accessory next month because of concerns about the durability of the fragile folding screen as well as the inconvenience when opening the device. In addition, the AirPods 5 headset line and the OLED screen iPad mini are also being lined up waiting to be seen.
The transfer of power to a leader with a pure hardware engineering background like John Ternus promises to bring many new things to the Apple ecosystem in the near future. What do you expect most from Apple's changes in the near future?