Apple is about to increase iPhone prices?

(Dan Tri) - The scarcity of memory chips is becoming increasingly serious. This could force Apple to increase iPhone prices.

At the end of June, Apple increased prices for most of its key product lines. Accordingly, iPad and Mac computers have an average increase of about 23%. However, iPhone prices are not affected by the above adjustment.

Apple has increased the prices of iPads and Mac computers since the end of June due to the impact of component supply shortages (Photo: The Anh).

According to Bloomberg's Mark Gurman, Apple is also facing similar issues related to the chip and memory supply chain for the iPhone. Therefore, increasing product prices is considered "inevitable".

Many recently leaked information said that Apple may increase the price by 100 USD for the new iPhone product line that is about to launch. Accordingly, the iPhone 18 Pro will cost $1,199, equivalent to an increase of about 9% compared to the previous generation iPhone 17 Pro.

Gurman commented that this is a "quite modest" increase in the context of memory chip supply becoming increasingly scarce. This shows that Apple may shoulder part of the additional costs, instead of shifting the entire burden to users.

However, it is still unclear whether the company plans to adjust the selling price of older iPhone models or not. In early August, some rumors said Apple would increase the price of iPhone 17 versions. However, that did not happen.

In an interview with The Wall Street Journal, Apple CEO Tim Cook said product price increases are inevitable due to the sharp increase in memory and storage chip costs.

"Demand for memory and storage is growing, while supply is limited," Cook said.

Currently, it is unclear whether Apple plans to adjust the selling price of older iPhone models (Photo: Doan Thuy).

Cook also added that Apple is trying to reduce the impact of component costs on users but the situation has become unsustainable.

Cost pressures mainly come from the memory market. Strong demand from data centers serving artificial intelligence is causing a significant portion of memory supply to be prioritized for server systems, thereby shrinking the supply for consumer electronics.

Cook even described the current surge in memory prices as a "hundred-year flood", and said he had never seen a similar situation in more than 40 years of work.