Điện Máy Xanh mở ngành hàng AI & Robotics với dự án House of Future
(Dan Tri) - Dien May Xanh has just announced its entry into the AI & Robotics industry, bringing technologies that Vietnamese people mainly see through screens closer to life. Users can directly experience them before deciding whether they are really useful for them.
When Vietnamese people know very early but experience it late
There is a gap in the Vietnamese market: consumers update new technology trends in the world very quickly, but the opportunity to directly experience new generation devices is still limited.
Household robots, living spaces capable of self-adjusting light and temperature, or devices that apply AI to understand user habits, are increasingly appearing at international technology exhibitions. However, for most Vietnamese people, experience with these products is still mainly limited to watching videos, reading news or monitoring remotely.
From the question "Why do Vietnamese people often only see future technology instead of experiencing it directly?", Dien May Xanh reveals the next piece of its strategy: AI & Robotics. This is determined to be a strategic step marking expansion beyond the familiar phone, electronics and household appliance industries.
Dien May Xanh does not wait for these technologies to become popular before introducing them into the system. Retailers want to have earlier access to products that are likely to appear more and more in Vietnamese people's living spaces in the next 5-10 years.
CEO of Dien May Xanh reveals an important piece of House of Future: AI & Robotics (Photo: Dien May Xanh).
House of Future - where technology steps off the screen
House of Future (HOF), a project previously revealed by Dien May Xanh, will be the space for the AI & Robotics strategy to be realized. There, practical experience is the central factor.
Customers can not only look at products or read specifications, but can directly touch, touch, command, interact and observe how technology operates in real life situations. Instead of asking the question "What features does this device have?", users can find the answer to a more practical question: "How will this technology help my life?".
According to the company representative, this is also the difference that Dien May Xanh wants to create with House of Future: turning concepts like AI or Robotics from something to "see" into something that can be "lived with".
Through practical interactive activities, businesses want to make advanced technological achievements in the world closer to domestic Robotics consumers (Photo: Dien May Xanh).
When AI & Robotics become a consumer industry
Dien May Xanh's entry into AI & Robotics also shows that the boundary between "future technology" and "home appliances" is gradually narrowing.
AI is increasingly being integrated directly into televisions, kitchen appliances, healthcare products, smart home systems and home robots. At that time, the problem is not only putting a new device on the shelf, but also helping users understand how to use it, evaluate its suitability and solve problems that arise during operation.
This is where Dien May Xanh can take advantage of the retail and service platform it has built over many years. From consulting, delivery, installation to after-sales support and payment solutions, the existing system can become a bridge for new products to reach users more easily.
House of Future can serve as a “market testing laboratory”: where users get acquainted with new technology, businesses observe real needs, and products that are useful enough have a chance to move from experience to mass consumption.
Solid operating capacity and abundant resources are the foundation for the brand to confidently deploy breakthrough Robotics models (Photo: Dien May Xanh).
From selling what users need today to preparing for tomorrow's needs
Dien May Xanh's opening of the AI & Robotics category shows that the retailer is proactively preparing for changes in the way people live with technology.
If previously the gap between Vietnamese consumers and the world's newest technologies was measured by waiting time, House of Future wants to shorten that gap in a very direct way: Bringing technology to Vietnam, opening the door and letting users experience it for themselves.
A representative of Dien May Xanh shared: "It is necessary to recognize that AI and Robotics are the future of humanity in the coming decades. The early establishment of this category as a strategic pillar shows the proactive thinking of the business in catching up with the new wave. Instead of waiting for the market to shape itself before entering distribution, Dien May Xanh is taking the initiative on this path."