Samsung leaders stated how AI is present in everyday life

Ahead of the Galaxy Unpacked event, Mr. CU Kim, President and CEO of Samsung Electronics Southeast Asia and Oceania, shared with the media about AI - from digital utilities to smart life.

According to him, in Southeast Asia as well as Oceania, consumers often quickly adopt technologies that make daily life simpler and more convenient. This region has the highest rate of digital technology adoption and mobile-first lifestyle in the world. From e-commerce and mobile payments to super apps and connected service ecosystems, digital experiences today have become an integral part of how people shop, communicate, work and manage their lives. This also shapes the way people approach artificial intelligence.

This July, the world celebrates International AI Day (AI Appreciation Day) and he clearly sees the trend that AI is no longer just a technology for testing but is gradually becoming a part of everyday life. Users increasingly expect AI to help them work, communicate, make decisions and handle daily tasks. At this time, the value of this technology is assessed based on its ability to improve everyday experiences.

From individual AI tools to connected experience ecosystems

Over the years, technology has developed according to each individual device. Smartphones serve communication and work, wearables monitor health and activity, TVs provide entertainment experiences, and home appliances support household chores.

Each device is only responsible for a part of the user's life. However, when connected by AI, they can coordinate with each other and help users do things more conveniently. This is the role of SmartThings. By connecting devices, services and partners in one ecosystem, SmartThings turns individual AI features into experiences that are seamless, natural and more relevant to real-life needs.

For example, for busy people, to not have to worry too much about food, they use AI Vision, the Bespoke AI Refrigerator Family Hub refrigerator to monitor fresh food and packaged food, reminding when commonly used foods are about to run out.

AI support also extends to the healthcare sector. SmartThings connects with Samsung Health to provide sleep environment information through Galaxy devices like Galaxy Ring. Meanwhile, the Galaxy Watch with the Running Coach feature can analyze running data and build a training program suitable for each user's physical goals.

When users relax with their favorite shows on TV, Samsung Vision AI continues to bring AI to the big screen, helping the TV better understand each member's viewing preferences, thereby recommending appropriate content and personalizing the entertainment experience.

These experiences reflect the core value of AI: an intelligent ecosystem that understands context and provides personalized responses to each person's needs.

Mobile devices - the heart of the AI ​​ecosystem

Although AI is connecting more and more devices in life, Mr. CU Kim said that mobile phones are still the most important gateway, because they connect users to the services, content, smart devices and relationships they interact with every day.

According to the CEO, this is the reason why Agent AI becomes especially important. "As AI gets better at understanding context, smartphones are transforming from a tool used to search for information, text or surf the web into an intelligent interface capable of understanding what's really important to the user, proactively suggesting the next step and completing many daily tasks with fewer operations," said CU Kim.

Therefore, Samsung developed Galaxy AI to realize the next stage of AI development on mobile phones. Instead of asking users to perform every operation themselves, Galaxy AI can proactively provide appropriate suggestions for the next step. On-device AI will exert its greatest value when intelligence is integrated directly into the usage experience itself.

In particular, Galaxy AI stores important information on the user's phone to protect sensitive data, while also making transparent the data choices used to create AI experiences. As AI expands across the entire connected ecosystem, Samsung has also expanded its Knox Matrix multi-device security platform, creating a unified layer of protection across home appliances, Galaxy phones and TVs.

According to him, as AI becomes more and more present in life, devices with new designs will change the way people access, use and interact with information. Phones with foldable screen designs provide more space for AI to support multitasking, display richer content and create experiences suitable for each context.

Mr. CU Kim said that the next chapter of AI will no longer be defined by how many new technologies people have to manage. Instead, AI can be naturally present in life, helping people live, work and connect with each other more easily.

The next stage of AI development will be introduced by Samsung at the Galaxy Unpacked event taking place on July 22 in London. The organizers hope that through this, they can demonstrate the ability of AI to naturally integrate into each lifestyle, its understanding of each person's needs as well as help simplify daily tasks.

Hoang Anh