Meta officially launched the new Meta Glasses smart glasses line, priced from only 299 USD

June 23, 2026 - Meta has just announced the all-new Meta Glasses line of smart glasses, marking a strong expansion into the affordable smart glasses segment. The product was developed in collaboration with EssilorLuxottica but is not branded Ray-Ban or Oakley, instead carrying Meta's own name.
Price & Accessibility
Design & Model: 3 frame styles, 26 variations
The Meta Glasses line includes 3 main styles with a total of 26 color and lens variations:



Outstanding features: camera, speaker, Meta AI:
This is Meta's first line of glasses to launch immediately with the most powerful new AI. After the success of more than 7 million Ray-Ban Meta glasses sold, Meta wanted to reach a wider audience with low prices and diverse designs. The product focuses strongly on fashion + personalized AI, competing directly with upcoming competitors such as Google, Samsung or Apple in 2026.