Vietnamese people spend hundreds of billions of dong to buy robot vacuum cleaners and cleaning machines

According to a report from market research company GfK, the smart home vacuum cleaner market in Vietnam has maintained a growth momentum from 2022 to early 2026. The scale of revenue also increases continuously each year.

Specifically, the market will reach a revenue scale of 2.04 million USD (more than 53 billion VND) in 2022. This number will increase to more than 4.5 million USD (nearly 120 billion VND) in 2024 and reach 8.55 million USD (more than 225 billion VND) in 2025.

It can be seen that revenue from this industry in the Vietnamese market has increased more than 4 times in just 4 years.

Revenue from the smart home vacuum cleaner industry in Vietnam has reached approximately 6 million USD (nearly 160 billion VND) in just the first 3 months of 2026. The market recorded a growth of 263% compared to the same period in 2025.

This shows that Vietnamese demand for cleaning solutions such as robot vacuum cleaners and handheld mops is increasing. The increase in revenue also comes with an increase in the number of products sold on the market.

A report from GfK said that the Vietnamese market will only consume about 5,430 devices in the first quarter of 2025. By the first quarter of 2026, this number skyrocketed to 16,000 products, corresponding to a growth of 194%.

Notably, Vietnamese consumers are strongly shifting towards high-end product lines. This is reflected in the fact that the average selling price of each device has increased from 158 USD in 2022 to 373 USD in early 2026.

The average selling price increase of 23.5% over the same period last year shows that customers are willing to invest more in products that provide optimal cleaning efficiency and smart conveniences.

Currently, the Vietnamese market is witnessing fierce competition from a series of brands such as Dreame, Ecovacs, Roborock, Mova, Xiaomi,... The driving force behind the market's development comes from advances in house cleaning technology, helping devices become increasingly useful in daily use.

Technology has evolved from simply cleaning the house with cold water to integrating an automatic system for mixing floor cleaning solution. After that, some devices like Dreame H15 Pro Heat are also equipped with a hot water cleaning feature.

Some products such as Dreame H15 Pro FoamWash and Roborock F25 Ace Pro are innovated with specialized foam cleaning technology. Meanwhile, Tineco S9 Steam and Dreame H16 Steam support the use of steam to disinfect. The next trend is "all-in-one" devices like the H16 Pro TriForce, which integrate a whole range of technologies to simplify cleaning.