Sony awards the first series of awards in the 2026 football season program
(Dan Tri) - After more than a month of implementation, the promotion program "Choose Sony: Watch top football, get a worthy car" has received a positive response from a large number of customers nationwide.
The first drawing took place on June 14 and found 106 lucky customers, but the most anticipated prize, a Toyota Camry 2.0Q worth more than 1.2 billion VND, is still waiting for the owner in the final drawing.
Mr. Nguyen Chi Tai received the second prize from the first drawing (Photo: Sony).
In the first lottery, Sony awarded 6 first prizes: Sony ZV-1 II camera; 10 second prizes: Sony WH-1000XM6 noise-canceling headphones; 20 third prizes: Sony ULT FIELD 3 portable speakers; 70 fourth prize: Sony WH-CH520 headphones.
Mr. Duong Huu Tinh received the second prize for the Sony WH-1000XM6 noise-canceling headphones (Photo: Sony).
The next two draws will take place on July 12 and August 9, continuing to bring the opportunity to own hundreds of valuable technology gifts, especially the Toyota Camry 2.0Q prize worth more than 1.2 billion VND.
Sony Vietnam's biggest promotional program in 2026
Taking place from May 11 to July 31, the program "Choose Sony: Watch top football, get a worthy car" is one of Sony Vietnam's largest-scale promotional activities of the year, accompanying the most exciting football season on the planet.
The joy of Ms. Nguyen Phan Thanh Lieu's family when she became one of the lucky customers to own the Sony ULT FIELD 3 portable speaker (Photo: Sony).
Customers who purchase BRAVIA TVs and BRAVIA Theater speakers in the applicable category will receive a prize code to participate in 3 lottery rounds that will be publicly livestreamed on the Sony Vietnam fanpage.
A total of 421 prizes will be awarded throughout the program, including 20 First prizes are Sony ZV-1 II cameras (worth 20.6 million VND), 50 Second prizes are Sony WH-1000XM6 noise-canceling headphones (worth 10.39 million VND), 100 Third prizes are Sony ULT FIELD 3 portable speakers (worth 4.39 million VND) and 250 Fourth prizes are headphones. Sony WH-CH520 (worth 1.25 million VND).
Besides the lottery program, Sony also offers many valuable incentives for customers this year. Buyers of True RGB BRAVIA 9 II or BRAVIA 8 II TV models will receive BRAVIA Theater Sub speakers, BRAVIA Theater Rear speakers and a premium suitcase. Customers with the highest purchase bills each month also have the opportunity to receive a pair of round-trip airline tickets to Japan from Japan Airlines.
Besides the lottery program, Sony also offers many valuable incentives for customers this year (Photo: Sony).
Enjoy football season with a cinema-quality visual and sound experience
Not only does it provide the opportunity to receive valuable gifts, the program also encourages users to upgrade their home entertainment space to fully enjoy top matches.
Featured in this year's ecosystem is the BRAVIA True RGB TV line with independent RGB backlight technology, realistic color reproduction, high brightness and impressive contrast, providing a vivid visual experience for every moment on the field. Besides, BRAVIA 3 II with many size options up to 100 inches helps fans enjoy a passionate football experience on a super large TV screen right at home.
BRAVIA TV series reproduces true colors, high brightness and impressive contrast, providing a vivid visual experience (Photo: Sony).
Combined with AI-integrated XR Processor, BRAVIA TV analyzes and optimizes images the way humans perceive. XR Clear Image technology upgrades image quality to near 4K standards, while XR Motion Clarity keeps high-speed football scenes sharp and smooth, helping viewers clearly follow every pass, finish or decisive situation.
Regarding sound, Voice Zoom 3 uses AI to help highlight the commentator's voice while still maintaining the passionate atmosphere from the stands. When combined with BRAVIA Theater speakers, 360 Spatial Sound Mapping technology creates an all-encompassing multi-dimensional sound space, while Acoustic Center Sync turns the TV into a central speaker, providing a synchronous experience between image and sound as if present right at the stadium.
Not only for top matches, the BRAVIA ecosystem also fully recreates cinema-quality cinema and entertainment experiences right at home, so that every favorite movie, concert or show becomes more vivid and emotional.
The opportunity to own a Toyota Camry for more than 1.2 billion VND is still ahead
After the first lottery, the journey of "Choose Sony: Watch top football, win a worthy car" has not ended yet. The remaining two draws on July 12 and August 9 will continue to bring opportunities to receive many valuable gifts, especially the Toyota Camry 2.0Q prize worth more than 1.2 billion VND.
Customers who have won prizes in previous draws continue to be eligible to participate in the special prize drawing, thereby increasing their chances of becoming the owner of the most anticipated sedan in the program.
At the same time, users still have the opportunity to receive round-trip air tickets to Japan from Japan Airlines and many attractive incentives when purchasing BRAVIA TVs and BRAVIA Theater speakers during the program.
Every top match deserves to be enjoyed with realistic images, vivid sound and moments shared with family. For Sony, football season is not only passionate moments on the field but also an opportunity for each home to become a theater-standard entertainment space, where all emotions are fully enjoyed.
For detailed information about the promotion program see here.